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PWHL Takeover Tour brings joy to fans across cities
Summary
The PWHL Takeover Tour is visiting multiple cities in the United States and Canada this season and draws diverse, enthusiastic crowds who celebrate professional women's hockey.
Content
The PWHL Takeover Tour is bringing professional women's hockey to a string of cities this season, with stops that include Detroit and several other North American markets. At venues like Little Caesars Arena, fans of all ages and backgrounds gather with homemade signs, music, and conversation. The tour complements the league's eight permanent venues and is used by the PWHL to test markets and build a broader fan base. Players and league officials describe the tour as offering representation and an inclusive space for girls, women and LGBTQ+ fans.
What the tour looks like now:
- The season's Takeover Tour will visit 11 cities across the United States and Canada, and last season featured nine markets on the schedule.
- Fans bring homemade signs, wear a range of team jerseys, and include young girls, young women, older fans, men and boys in the crowd.
- The in-arena atmosphere is described as joyful and lively, with dancing, singing, and playlists that lean toward pop rather than heavy metal.
- The tour serves business functions such as testing markets, selling tickets and merchandise while also providing visible representation for underrepresented fans.
- League officials and players say some markets from the tour could be considered for future expansion alongside the league's existing permanent venues.
Summary:
The Takeover Tour has produced high-energy, inclusive crowds that celebrate the emergence of professional women's hockey and widen its visibility. The league uses the tour to evaluate markets and grow its fan base; future expansion has been discussed, but precise plans and timelines are undetermined at this time.
