Ford's annual U.S. sales rise 6% on strong hybrid and affordable truck demand

Ford reported U.S. sales rose 6% in 2025 to 2,204,124 vehicles, with hybrid sales up nearly 22% and strong demand for the compact Maverick truck. The company also announced a large writedown and changes to some electric-vehicle plans.

Ford reported higher U.S. vehicle sales for 2025. The company said annual sales rose 6% to 2,204,124 vehicles, and fourth-quarter sales were up 2.7%. Ford said buyers leaned toward more affordable base models and hybrids. The result comes amid industry headwinds, including tariffs and the removal of a U.S. EV tax credit. Key facts: - Ford reported annual U.S. sales of 2,204,124 vehicles in 2025, up from 2,078,832 the prior year. - The company said fourth-quarter sales rose 2.7% and that it was its best annual sales and Q4 performance since 2019. - Hybrid vehicle sales rose nearly 22% to 228,072 units, from 187,426 a year earlier. - Sales of the compact Maverick truck rose about 18% to 155,051 units, and the F-series trucks sold 828,832 units, an increase of 8.3%. - Ford announced in December a $19.5 billion writedown and said it would scale back several electric-vehicle models, including replacing the fully electric F-150 Lightning with a version that uses a gas engine to recharge the battery and cancelling the next-generation T3 electric truck and planned electric commercial vans. Summary: Ford's sales gains in 2025 were driven by higher hybrid demand and strong sales of more affordable truck models. The company has also announced a significant writedown and adjustments to its electric-vehicle plans. Undetermined at this time.