Cost-Conscious activewear: Primark unveils a 240-piece range.

Primark has launched a 240-piece activewear range for men, women and children that emphasizes technical fabrics and support-focused designs, timed for the new year. The company said the collection aims to bring innovation and fabrication while keeping prices accessible.

Primark has unveiled a new activewear collection timed for the new year. The range includes 240 pieces across men’s, women’s and children’s lines. Offerings span leggings, tops, running layers, hoodies and other staples. The collection emphasizes technical fabric details and support-focused design features. Key details: - The range comprises 240 pieces for men, women and children. - Item types reported include leggings, tops, running layers and hoodies. - Design and fabric features noted include seam-free construction, a buttery-soft fabric for freedom of movement, smooth support for training and body-sculpt support for more intense sessions. - Primark’s Chief Product Officer Steve Lawton described the launch as the brand’s largest activewear release to date and said the company aims to democratize activewear by offering innovation and fabrication while keeping prices accessible. - The launch was presented as timed to coincide with new-year resolutions and active lifestyle pledges. Summary: Primark has introduced a broad activewear collection that the company says pairs technical features with accessible pricing and covers men’s, women’s and children’s ranges. The launch was positioned as the brand’s biggest activewear release to date and was timed for the new year. Undetermined at this time.