Modelo debuts first non-alcoholic Chelada Limón y Sal.

Modelo has introduced Modelo Chelada Limón y Sal Non‑Alcoholic, its first non‑alcoholic Chelada, now being sold in leading U.S. markets in 12 oz 6‑packs.

Modelo has launched Modelo Chelada Limón y Sal Non‑Alcoholic, its first non‑alcoholic offering in the Chelada lineup. The release responds to growing consumer interest in moderation and bold flavor, the article reports. The new product keeps the lime‑and‑salt profile associated with Modelo Chelada and is reported to contain 60 calories per 12 oz can. The article says the product is available in leading Modelo markets, including Illinois, New York, Texas, Florida, and California. Key details: - This is Modelo's first non‑alcoholic Chelada offering, presented as an extension of the existing Chelada lineup. - Flavor profile is Limón y Sal, described as lime and salt with the taste of the brand's Mexican beer. - The article reports the product has 60 calories per 12 oz can and will be sold in 12 oz 6‑packs, line‑priced with Corona Non‑Alcoholic. - Availability is listed in leading U.S. Modelo markets, including Illinois, New York, Texas, Florida, and California. - The article cites category context: 14.2 million households are engaged in the non‑alcoholic category and the low/non‑alcoholic chelada segment is forecasted to expand about 50% over the next 24 months. - The launch is described as part of Constellation Brands' moderation‑focused portfolio alongside Corona Extra Non‑Alcoholic. Summary: The launch broadens Modelo's non‑alcoholic options and is framed as responding to consumer demand for moderation and flavor, as reported. It joins other Constellation Brands non‑alcoholic offerings and is rolling out in multiple U.S. markets. Undetermined at this time.