Year-long anniversary promos mark Chick-fil-A's 80th celebration

Chick-fil-A announced on Jan. 5 a yearlong 80th-anniversary program that will run 12 months and include new permanent menu items, rotating Specialty Plush Cows sold in restaurants, limited-edition nostalgic merchandise, themed apparel online, and nationwide customer appreciation giveaways.

Chick-fil-A has launched a yearlong program to mark its 80th anniversary. The company announced the initiative on Jan. 5 and said the celebration will extend across 12 months. The rollout combines new permanent menu offerings with limited-edition nostalgic merchandise and customer appreciation giveaways. The program also includes rotating product releases tied to the anniversary. Key details: - The announcement was made on Jan. 5 as part of the brand's 80th-anniversary initiative. - The program will run for 12 months and includes new permanent menu offerings. - Rotating Specialty Plush Cows will debut during the year and will be sold exclusively in restaurants. - Limited-edition nostalgic merchandise, themed apparel, accessories and other items will be available through the brand's online store. - The company plans customer appreciation giveaways nationwide as part of the celebration. - Khalilah Cooper, vice president of brand strategy, advertising and media, described the new items as "fresh and exciting" and invited guests to join the company in celebrating its heritage. Summary: The yearlong program spreads Chick-fil-A's 80th-anniversary activities across the coming months, combining menu changes with collectible and nostalgic merchandise and nationwide giveaways. Rolling releases of plush cows and other anniversary items are planned throughout the 12-month period.