Icy Bluey popsicle brings animated-series treat to store shelves.

Magnum Ice Cream Co. and BBC Studios have launched a Popsicle shaped like Bluey, a mixed-berry ice pop with strawberry and blueberry notes that is reported to use less sugar and natural colors; it will be sold in six-pack boxes priced at $6.29.

Magnum Ice Cream Co. and BBC Studios have announced a new licensed Popsicle shaped like Bluey from the animated series. The product is presented as a mixed-berry ice pop with tasting notes of strawberry and blueberry. The company reports the treat contains less sugar than some alternatives and uses naturally sourced colors without artificial dyes. The product is being offered in six-pack boxes priced at $6.29. Product details: - Makers: The Magnum Ice Cream Co. in collaboration with BBC Studios and Popsicle branding. - Shape and inspiration: The ice pop is modeled on Bluey the dog from the animated series. - Flavor profile: Mixed berry with strawberry and blueberry tasting notes. - Ingredients and nutrition notes: Reported to contain less sugar than alternatives and to use naturally sourced colors with no artificial dyes. - Packaging and price: Sold in six-pack boxes at a reported price of $6.29. - Company comment: The US Chief Marketing and Innovation Officer at The Magnum Ice Cream Co., Lisa Vortsman, described the collaboration as aligned with family-oriented values associated with Bluey. Summary: The announcement presents a licensed Bluey-themed Popsicle positioned for fans and families, described as a mixed-berry treat with reduced sugar and natural coloring. It will be sold in six-pack boxes priced at $6.29; availability beyond that is undetermined at this time.