Weight Loss Grocery Aisles launched to highlight muscle-preserving options

Ocado has launched a Weight Management aisle on its UK online store after research found nearly 73% of respondents wanted guidance on items that support preserving lean muscle when using GLP-1 medications. The aisle features products such as Holland & Barrett’s nutrient-dense range and M&S high-protein meals under 600 calories.

Ocado has launched a Weight Management aisle on its UK online store to help shoppers looking for nutritious options tied to weight management. The move follows research reporting that nearly 73% of respondents said it would be helpful to identify items suitable for preserving lean muscle while using GLP-1 medications. The new aisle lists products including Holland & Barrett’s nutrient-dense range and M&S high-protein meals that are under 600 calories. Senior Nutritionist Charlie Parker commented that customers are seeking high-protein, high-fibre foods and balanced meal options alongside reduced appetites. What we know: - Ocado has introduced a Weight Management aisle on its UK online site. - Research cited by the retailer reported nearly 73% of respondents wanted guidance on products that support preserving lean muscle when using GLP-1 medications. - The aisle includes Holland & Barrett nutrient-dense products and M&S high-protein meals all described as under 600 calories. - Senior Nutritionist Charlie Parker said customers are seeking high-protein, high-fibre and balanced meal options amid reduced appetites. Summary: The new aisle makes targeted product choices more visible within Ocado’s online store and responds to shopper interest in nutrition while using GLP-1 medications. Undetermined at this time.