McDonald's Canada lowers McValue meals to $5 and freezes small coffee price for a year

McDonald's Canada said it will cut McValue meals from $6 to $5 and keep a small coffee at $1 for at least one year, citing scale with suppliers and franchisee support. The company said menu items and portion sizes on the McValue menu will remain unchanged.

McDonald's Canada announced a temporary pricing change intended to keep some menu items more affordable amid rising costs. The company said it will lower the McValue menu price from $6 to $5 and freeze the price of a small coffee at $1 for at least one year. McDonald's Canada highlighted its relationships with local franchisees and Canadian suppliers as reasons it can hold these prices. The announcement follows broader pressure on consumers from higher living costs and higher food input prices. Key points: - McDonald's Canada will reduce the McValue menu price from $6 to $5 and freeze a small coffee at $1 for at least one year. - The company said items and portion sizes on the McValue menu will remain the same. - McDonald's Canada said local franchisees own about 90% of its restaurants and that supply-chain scale can produce savings. - CEO Annemarie Swijtink discussed the move in a company press release. - The article notes other chains, including Tim Hortons, Wendy's and Burger King, have offered budget meal deals or similar value menus recently. - Rising ground beef costs and smaller cattle herds were mentioned as factors affecting fast-food prices. Summary: McDonald's Canada presented the change as a year-long commitment intended to offer more predictable prices for some fast-food items amid inflationary pressure. The company said it will rely on supplier relationships and franchisee partnerships to support the pricing. Undetermined at this time.