Household Allergen Neutralizers introduced in new Clorox PURE line

The Clorox Company announced Clorox PURE, a line of daily air and fabric sprays the company says is designed to neutralize common household allergens such as pollen, dust mite matter and pet dander using a plant-based active ingredient and Aller-Fresh Technology.

Clorox has introduced Clorox PURE, a new line of daily air and fabric sprays for home use. The company says the products are designed to address common household allergens such as pollen, dust mite matter and pet dander. The launch was announced in a company press release that described a plant-based active ingredient called Aller-Fresh Technology. The sprays are offered in four allergen-free fragrances: Clean Breeze, Ocean Mist, Nighttime Calm and Energizing Citrus. Known details: - Clorox PURE is presented as a set of daily air and fabric sprays for household use. - The company reports the sprays target common household allergens including pollen, dust mite matter and pet dander. - The Clorox Company describes the active ingredient as plant-based and calls the formulation Aller-Fresh Technology. - The company says the technology alters allergen protein structure so the allergen cannot bind to receptors and trigger a reaction. - The product is available in four named allergen-free fragrances. Summary: The Clorox Company frames Clorox PURE as a consumer product intended to reduce exposure to common home allergens. Availability or additional regulatory or independent testing details are undetermined at this time.