Fry boxes are redesigned with a built-in condiment compartment

Heinz introduced a patent-pending "Dipper" fry box that integrates a dedicated compartment for condiments and is rolling it out through participating restaurants and stadiums across eleven countries.

Heinz has introduced a patent-pending fry box called the Dipper that integrates a dedicated compartment for ketchup and other condiments into the fries container. The format keeps sauce separated from the fries until use and removes the need for separate dip cups or packets. Versions are presented to match different condiment preferences, including ketchup and mayonnaise. The company developed the concept as a packaging update to its familiar fry box shape. Key details: - The product is described as a patent-pending package named the Dipper that adds an integrated condiment compartment to a fries container. - The design keeps sauce separated until use and is intended to replace separate dip cups or packets. - Heinz is offering versions tailored to different condiments, including ketchup and mayonnaise. - The rollout covers participating restaurants and sports stadiums across eleven countries, including the United States, Canada, Mexico, Brazil, Germany, Italy, Portugal, the Philippines, Thailand, China, and Kuwait. - The launch is supported by a global campaign developed with the agency Rethink and the product is available while supplies last. Summary: The redesign changes how fries and condiments are packaged at participating venues and is being promoted internationally through a campaign with Rethink. Undetermined at this time.