Bitget debuts video with World Cup winner Julián Álvarez to illustrate its UEX megastore

Bitget released a global video starring World Cup winner Julián Álvarez that uses a stylized football megastore to illustrate the company's Universal Exchange (UEX) concept of providing unified access to multiple asset classes through one account.

Bitget has released a new global video featuring World Cup winner Julián Álvarez that uses football culture to explain its Universal Exchange (UEX) concept. The ad places Álvarez in a stylized football megastore where sporting equipment stands in for different asset classes. That visual approach is intended to make a multi-asset offering easier to understand for a broader audience. Bitget presents this creative as part of its wider push to offer unified trading across crypto, tokenized stocks, commodities, FX and derivatives. Key points: - The video stars World Cup winner Julián Álvarez and is live across Bitget's global channels. - The ad uses a football megastore metaphor, with crypto shown as footballs, stocks as shin guards, and forex represented in boots. - Bitget describes its Universal Exchange as providing unified access to crypto, tokenized stocks, ETFs, commodities, FX and precious metals through a single account. - The announcement says Bitget serves over 125 million users and offers access to over 2 million crypto tokens and 100+ tokenized stocks. - Bitget cites partnerships with LaLiga and MotoGP and says it has joined UNICEF on a blockchain education initiative. Summary: The video reinforces Bitget's message that traders can access multiple asset classes from a single platform and frames that message through football culture to make the concept more accessible. The company says the release is part of continued expansion of market coverage and additional multi-asset capabilities; further developments were described as ongoing.