GLP-1 Support Partnerships seek to normalize treatment through public figures

Brands are partnering with public figures such as Atkins and Heather Gay to help normalize GLP-1 medication use; Atkins highlights low‑carb products like High Protein Strong Shakes and High Protein Soft Baked Bars that it says help meet protein and fiber needs.

Brands are partnering with public figures to address stigma around GLP-1 medications. Public voices such as Atkins and Heather Gay are sharing personal experiences to help normalize use. These partnerships connect those testimonials with product lines presented as compatible with GLP-1 treatment. Atkins promotes low‑carb items, including High Protein Strong Shakes and High Protein Soft Baked Bars, and says these products simplify meeting protein and fiber needs while on GLP-1s. Key points: - Brands are teaming with public figures to reduce stigma associated with GLP-1 medication use. - The article mentions Atkins and Heather Gay as examples of public figures sharing personal stories. - Atkins markets low‑carb products such as High Protein Strong Shakes and High Protein Soft Baked Bars. - The article reports Atkins said its products help simplify meeting protein and fiber needs while using GLP-1s. Summary: The partnerships aim to normalize GLP-1 use by linking public stories with product messaging. Undetermined at this time.