NFL will honor Martin Luther King Jr. by stenciling 'Choose Love' in end zones

The NFL will display "Choose Love" in divisional round end zones and on helmet decals, and plans to show "Choose Love" and "It Takes All of Us" on opposite end zones at Super Bowl LX.

The NFL will honor the Rev. Martin Luther King Jr. by displaying "Choose Love" in end zones and on helmet decals for all divisional round playoff games this weekend. The league says it will also feature "Choose Love" and "It Takes All of Us" on opposite end zones at Super Bowl LX next month. Host teams will select the end zone stencils for the conference championship games. The league has used on-field social justice messaging for the past six seasons. Key details: - The NFL will display "Choose Love" in end zones and on helmet decals for all divisional round playoff games. - "Choose Love" and "It Takes All of Us" will appear on opposite end zones at Super Bowl LX. - Host teams will select the end zone stencils for the conference championship games. - Anna Isaacson, the NFL's senior vice president of social responsibility, said Dr. King's message guides the league and that "Choose Love" reflects dignity, empathy and shared humanity. - "Choose Love" was first introduced in 2022 by the Buffalo Bills after a shooting and was featured at last year's Super Bowl following an attack in New Orleans. - For six seasons the league has allowed teams to choose end zone messages from four options: "End Racism," "Stop Hate," "Choose Love," or "Inspire Change," with "It Takes All of Us" used in the opposite end zone for all games. Summary: League officials frame the stenciled messages as a continuation of recent on-field emphasis on unity and anti-hate themes. Host teams will select conference championship stencils this weekend, and Super Bowl LX will display the two messages on opposite end zones. The practice follows six seasons of coordinated social messaging on NFL fields.