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Make the Season Kind campaign raised $8.3 million for Canadian food banks last December.
Summary
CBC's Make the Season Kind campaign raised $8.3 million for local food banks across Canada last December, a more than 5% increase over 2024, and the broadcaster says the initiative has helped raise $73 million since 2012.
Content
CBC's Make the Season Kind campaign raised $8.3 million for local food banks across Canada during December. The campaign is reported as more than 5% higher than the 2024 drive. CBC notes the initiative has helped raise $73 million for food banks since 2012. Events included special broadcasts, community fundraisers and pop-up food trucks at holiday markets.
Key details:
- $8.3 million was raised nationally during the December campaign, reported as over 5% more than the 2024 drive.
- CBC says the broadcaster has helped raise a total of $73 million for local food banks since 2012.
- The campaign included dozens of events across provinces and territories, including special broadcasts and fundraising dinners.
- CBC pop-up food trucks visited five holiday markets and partnered with local chefs who served dishes for donations to local food banks.
- Examples of December events include live remotes in Newfoundland and Labrador, a Yukon Community Choir concert in Whitehorse, and more than 585 bowls of soup sold at an Edmonton craft-sale event.
Summary:
The campaign mobilized community events, performances and food-truck fundraisers that contributed to the $8.3 million total and underscored ongoing local support for food banks. Undetermined at this time.
