Air Transat to launch new loyalty program with Desjardins and Visa.

Air Transat announced a new loyalty program in partnership with Desjardins Group and Visa, planned for the second half of this year. More details will be released in the coming months.

Air Transat has announced plans to start a new loyalty program in partnership with Desjardins Group and Visa. The airline said the program will offer travellers exclusive benefits and an improved experience. The launch is planned for the second half of this year. Company statements describe the move as part of a strategy to strengthen ties with customers and create sustainable value. Key facts: - Air Transat announced the loyalty program with Desjardins Group and Visa. - The launch is planned for the second half of this year and further details are to be released in the coming months. - Transat described the program as modern, simple and flexible and said it will enrich the Air Transat experience. - Visa Canada said the partners will introduce a suite of cards aimed at travel opportunities, rewards and payment experiences for Canadians. - The article reports that Transat posted its first full-year profit since 2018, earning $241.9 million for the fiscal year after a prior $114-million loss in fiscal 2024. - Air Transat primarily flies to destinations in Mexico, the Caribbean and Europe and is owned by Transat A.T. Inc. Summary: The partnership is presented by the companies as a strategic step to strengthen customer relationships and support value creation for the airline. More program details will be announced in the coming months and the rollout is scheduled for the second half of the year. Undetermined at this time.