Canadian loyalty program becomes Blue Rewards in summer 2026

The AIR MILES Rewards Program will transition to Blue Rewards in summer 2026, and existing Miles will automatically convert to Blue Points with no loss of value; the publisher states 1,500 Blue Points will equal $10 toward e-giftcards and in-lane redemptions.

The AIR MILES Rewards Program is set to transition to a new scheme called Blue Rewards in summer 2026. The change is presented as a move toward a simpler, more flexible loyalty experience that reflects rising costs and digital-first spending habits. The program operator says benefits will include more partners, a streamlined digital interface, and a combined single balance for members. The announcement frames the transition as a rearrangement of existing features rather than a removal of member value. Key details: - Existing AIR MILES will automatically convert to Blue Points in summer 2026, and the announcement says no value will be lost in the transfer. - The stated conversion measure in the announcement is 1,500 Blue Points equaling $10 toward e-giftcards and in-lane redemptions. - The program will move to a single balance instead of separate Cash and Dream balances, allowing members to use points more flexibly. - New partners named in the announcement include Porter Airlines, Accor Group hotel brands (including Fairmont, Novotel and SLS), Instacart, and MTY Group restaurants, among others. - BMO customers were cited as gaining credit and debit products with built-in accelerators for categories such as gas, groceries and wholesale purchases. - The transition also includes an enhanced travel platform with access to more flights, hotels and car rentals and the option to apply Blue Points toward bookings. Summary: The operator presents Blue Rewards as a redesigned loyalty program intended to align with current spending patterns by consolidating balances, adding partners, and updating the digital experience. The full launch is scheduled for summer 2026 and members are reported to have their Miles converted automatically; additional details were announced to appear on the program website as the launch approaches.