Little kids can use makeup and skincare and still feel beautiful

A parent recounts her young daughters playing with makeup and skincare while reporting views from other parents and a psychologist who says such play can be self-expression but social-media comparison can harm self-esteem.

A parent describes a morning when her five-year-old came out wearing a full face of makeup. The piece reflects on allowing young children to play with makeup and gentle skincare. It notes brands such as Rini and social media trends like 'Sephora kids' have stirred debate. Parents and experts offer differing perspectives on play, self-care and pressure. Key points: - The author says she lets her two daughters experiment and describes small rituals such as salon visits and a miniature vanity. - The article mentions Rini, a brand co-founded by Shay Mitchell that makes kid-focused face masks, and reports online backlash including criticism of a child after-sun mask. - Some parents oppose children using beauty products; Toronto parent Lucia Alviz is quoted saying she keeps makeup and skincare out of her home to protect childhood and question product ingredients. - Registered psychologist Faith Comeau is reported as saying makeup can be a form of self-expression and a bonding activity, but that social-media-driven comparison can lower self-esteem; she has clients as young as 10 who feel unhappy about their appearance. Summary: The article frames a broader conversation about how children encounter beauty routines and who shapes those messages. It highlights both permissive family rituals and parental concerns, while noting expert views on benefits of bonding and risks from social-media comparison. Undetermined at this time.