Starbucks introduces reimagined Rewards loyalty program with three tiers.

Starbucks will launch a redesigned Starbucks Rewards program on March 10 with three tiers — Green, Gold and Reserve — covering more than 38 million active members across North America.

Starbucks Coffee Canada announced a redesigned Starbucks Rewards program intended to deliver more value, personalization and engagement for members across North America. The company said the updated program builds on its existing loyalty offering. The redesign introduces a three-tier structure and is scheduled to launch on March 10. Starbucks described the changes as offering new and exclusive benefits that grow as members engage. Program details: - Updated program launch date is March 10. - The rewards structure will include three tiers: Green, Gold and Reserve. - The announcement references more than 38 million active members across North America. - Starbucks says members will unlock greater earning power, more personalized benefits and increasingly premium experiences as they engage. - The company described the redesign as building on its industry-leading loyalty program. Summary: The redesign is intended to deepen personalization and reward engagement through tiered benefits. The updated Starbucks Rewards program will launch on March 10.