Brock aims to grow tourism with new three-year plan

The Township of Brock unanimously approved a 2026–2029 Visitor Growth Plan to increase visitation and support local businesses after consulting partners; 2024 data shows Brock's downtowns drew more than 81,000 unique visitors and nearly $65 million in economic impact.

The Township of Brock has approved a three-year Visitor Growth Plan for 2026–2029 to boost tourism and support local businesses. The plan was presented by Communications and Tourism Coordinator Tamra Kaiser and was moved by Councillor Hodgson, seconded by Regional Councillor Pettingill, and unanimously approved at the January 12 council meeting. Council also agreed to regular collaboration with the Brock Board of Trade to advance the plan. The strategy was developed over four months with guidance from Central Counties Tourism and a Tourism Working Group. Key points: - The Visitor Growth Plan aims to increase visitation, support local businesses, and enhance residents' quality of life. - The plan was developed with input from businesses, municipal staff, and community partners and focuses on collaboration among Beaverton, Sunderland and Cannington. - According to 2024 data, Brock's downtown areas drew more than 81,000 unique visitors and generated nearly $65 million in economic impact; Beaverton had the highest recorded daily visits, followed by Sunderland and Cannington. - Council committed to sharing the plan with local tourism partners, publishing it on the Township website, and highlighting it at the Brock Tourism Networking event in February. - Township leaders described the plan as a roadmap for sustainable economic development that emphasizes education, promotion, and year-round visitation. Summary: The Visitor Growth Plan formalizes Brock's effort to coordinate promotion and local support for tourism while involving businesses and community partners. The plan will be published and shared with partners and featured at the annual networking event in February.