Victoria radio station renews naming rights for Colwood arena

The Q 100.3 FM has secured naming rights for The Q Centre Arena in Colwood for the next 10 years, extending a partnership that first began in 2014. The arena, which seats 2,781 and hosts the Victoria Grizzlies and Victoria Shamrocks, will continue to serve community sports and events.

Victoria radio station The Q 100.3 FM has secured naming rights for The Q Centre Arena in Colwood for the next 10 years. The station is owned by the Jim Pattison Group. The West Shore Parks & Recreation Society described the agreement as an extension of a long-running partnership that began when The Q first acquired the rights in 2014. The arena hosts local hockey and lacrosse teams and a range of community events. Key details: - The naming-rights agreement runs for 10 years and continues the arena name as The Q Centre Arena. - The Q 100.3 FM is owned by the Jim Pattison Group and first took on the naming rights in 2014. - The West Shore Parks & Recreation Society said the renewal supports community sport and accessible recreation. - The arena has seating for 2,781 and additional floor capacity for about 860 people. - The venue is home to the Victoria Grizzlies and Victoria Shamrocks and is used by minor hockey and lacrosse groups. - The facility also hosts tournaments, trade shows, entertainment and other community events. Summary: The renewal keeps the existing media partnership and arena name in place and is presented as a continuation of support for local sport and recreation. Specific program changes or future initiatives tied to the agreement were not detailed. Undetermined at this time.