Scoop Whole Beauty, Australia's award-winning non-toxic brand, launches in Dubai.

Australia's Scoop Whole Beauty has launched in Dubai, offering refillable, non-toxic mineral makeup with a closed-loop refill system and sustainable packaging.

Australia's Scoop Whole Beauty has launched in Dubai and is introducing refillable, non-toxic mineral makeup to the UAE market. The brand was created by the team behind Scoop Wholefoods in response to customer demand for clean, refillable cosmetics. Its formulas are made from pure minerals and are described as free from harmful toxins and suitable for sensitive skin. The UAE launch is led by entrepreneurs Iryna Nestsiarovich and Viktoria Pilinko. Key details: - All products are described as Australian-made, vegan, cruelty-free, palm oil-free, and formulated with non-nano minerals. - The collection includes refillable mineral foundations, multi-use cake mascara and eyeliner, and customisable palettes. - Packaging uses bamboo compacts, is FSC-certified and compostable at end of life, and the brand promotes a 100% closed-loop refill system. - The brand has been awarded a Diamond Award for Sustainability across its range and has earned recognition such as a She.com Award in Australia. - Scoop Whole Beauty was developed by the team behind Scoop Wholefoods and its Dubai launch is presented by Scoop Wholefoods Dubai. Summary: The launch brings Scoop Whole Beauty's ingredient-led, refillable approach to Dubai and highlights the brand's sustainability and transparency credentials in cosmetics. It extends the Scoop Wholefoods team's offerings from food and personal care into makeup. Undetermined at this time.