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Estate planning as self-care in Feel Good February by Surprenant, Beneski & Nunes
Summary
Surprenant, Beneski & Nunes is running a month-long Feel Good February campaign that presents estate planning as a form of self-care and will share educational newsletters and community content organized around four themed planning priorities.
Content
Surprenant, Beneski & Nunes has launched a month-long Feel Good February campaign that links estate planning with personal wellness. The campaign is described as an educational series of newsletters and community-focused content. Firm leadership framed estate planning as a form of self-care that brings order, clarity, and peace of mind. Visual elements for the campaign draw on coastal sea glass and four symbolic "ducks" to represent distinct planning priorities.
Key points:
- The campaign runs through February and will include newsletters and community-focused educational material.
- The firm frames estate planning as a way to create order, clarity, and peace of mind for individuals and families.
- Four themed planning priorities are presented as the Guardian Duck, the Treasure Duck, the Comfort Duck, and the Legacy Duck.
- Campaign imagery uses coastal sea glass as a metaphor for transforming uncertainty into calm.
- Surprenant, Beneski & Nunes serves Southeastern Massachusetts and Cape Cod with offices in New Bedford, Easton, Hyannis, and Plymouth.
Summary:
The campaign frames estate planning as a form of self-care and highlights four planning priorities that touch on protection, organization, care, and legacy. The firm will distribute newsletters and community-focused educational content through February. The broader community response and any long-term effects are undetermined at this time.
