Dessert-Inspired Facial Masks arrive in a playful K-beauty kit.

K-beauty brand I Dew Care launched the Sundae Scoop Wash Off Face Mask Set, an ice-cream–inspired multi-mask kit that includes a full-size hydrating mask plus travel-sized brightening and soothing masks and a headband.

I Dew Care has launched the Sundae Scoop Wash Off Face Mask Set as a playful, dessert-inspired entry in its product lineup. The release is positioned to appeal to Gen Z and Millennial consumers who seek sensorial, results-driven skincare. The brand describes the set as responding to what the skin needs in the moment, with products aimed at hydrating, brightening, and soothing. The kit is presented as an accessible way to recreate viral K-beauty multi-masking routines. Product details: - The set is ice cream–inspired and called the Sundae Scoop Wash Off Face Mask Set. - It includes one full-size Cake by Day hydrating mask. - It includes travel-friendly versions of Cookie O'Glow (infused with cocoa seed butter and cocoa fruit powder) for brightening. - It includes a Chill Mo-Mint mask (infused with peppermint extract and glacier water) for soothing, plus a headband. - The launch is framed to meet demand from younger consumers for playful, sensorial, and results-driven products. Summary: The kit adds a multi-mask option that the brand describes as hydrating, brightening, and soothing, packaged with a playful dessert theme. Undetermined at this time.