Magnetawan unveils new logo and slogan to attract tourists.

The Magnetawan Economic Tourism Committee presented a compass-themed logo and the tag line "Magnetawan-of-a-kind" to council on Jan. 21, developed with pro-bono help from advertising executives who vacation in the area to promote year-round tourism.

Magnetawan is proposing a new visual identity and tag line as part of an effort to draw more visitors. A volunteer group, the Magnetawan Economic Tourism Committee (METC), presented the branding plan to council on Jan. 21. The proposal highlights the town's distinctive name alongside a compass-themed logo. The campaign was developed with pro-bono help from national advertising executives who vacation in the area and aims to promote year-round tourism while balancing small-town charm. Key details: - The METC presented the branding proposal to council on Jan. 21. - The recommended tag line is "Magnetawan-of-a-kind" and the visual identity uses a compass motif. - The campaign was developed with pro-bono assistance from national advertising executives who vacation in the area. - The stated goal is to promote year-round tourism while preserving the town's vibrant, small-town character. - Potential logo images and presentation slides are included in the municipality's Jan. 21 agenda package online. Summary: The committee says the new identity leans into Magnetawan's distinctive name to set the community apart from better-known neighbouring destinations, rather than relying only on natural scenery. Undetermined at this time.