Super Bowl ads emphasize health, caring and light humor

Super Bowl advertisers combined health- and community-focused messages with comedic and nostalgic spots, while AI-themed commercials and high ad prices were also prominent.

Super Bowl advertisers used this year’s spots to blend messages about health, neighborliness and humor. The article reports many brands balanced caring themes with comedic and nostalgic ads. It also notes a strong presence of AI-themed commercials and record-setting ad prices. Coverage places those choices against a backdrop of an unsettled national mood. Key details: - The article mentions brands such as Ring, Budweiser and Toyota running ads that highlight neighbors, wildlife protection and seatbelt reminders. - The article mentions health-focused spots by companies including Novartis and Boehringer Ingelheim, and notes coverage of GLP-1 weight-loss drugs in several commercials. - The article reports a notable number of AI-related ads from companies like Oakley Meta and Wix, and that some spots prompted discussion about AI and workforce concerns. - The article reports that Super Bowl viewership remains large and that 30-second ad slots averaged about $8 million this year, with some spots selling for more than $10 million. Summary: Advertisers leaned on comforting, health-oriented and humorous themes in response to an uneasy national mood. AI-driven creative and steep ad prices underscored changing trends in how companies use the Super Bowl platform. Undetermined at this time.