Eileen Gu appears to have it all at Milan Cortina

Eileen Gu won silver in the freestyle slopestyle at Milan Cortina, bringing her Olympic medal total to four, and she has large earnings and high-profile sponsorships and modelling work that have amplified her fame.

Eileen Gu made her Milan Cortina Olympic debut and won silver in the women's freestyle slopestyle. The result increased her lifetime Olympic medal count to four. She is widely known for competitive success as well as major commercial endorsements and modelling work. Her decision to compete for China and her bilingual background have also attracted public attention. Key facts: - Gu won silver in the freestyle slopestyle at Milan Cortina; Mathilde Gremaud won gold and Megan Oldham took bronze. - The silver at Milan Cortina brought Gu's Olympic medal total to four. - She fell on her final run and described the Olympics as coming with a different kind of pressure, saying she competes "with the weight of two countries on my shoulders.". - Forbes reported her 2025 earnings at US$23.1 million, and much of her income comes from sponsorships and endorsements rather than competition prize money. - She models for IMG, has walked runways and partnered with brands including Tiffany, Porsche, Red Bull, Bank of China and The North Face, and has appeared on major magazine covers. Summary: Gu's combination of athletic achievement and commercial appeal has made her one of the most visible figures at these Games and a prominent public personality. Undetermined at this time.