De-sugared juice products introduced for K-12 school programs.

CeBev and NewTree launched grō, a brand of de-sugared 100% fruit juices for K-12 school meal programs using New Tree's patented De-Sugaring technology; the products are scheduled to be available through participating school meal programs beginning Spring 2026.

CeBev has partnered with NewTree Fruit Company to launch grō, a new brand of de-sugared 100% fruit juices aimed at K-12 school meal programs. The products are positioned to respond to schools' requests to reduce sugar while meeting nutrition compliance and offering items students will consume. New Tree's patented De-Sugaring technology removes naturally occurring sugars—fructose, sucrose, and glucose—while preserving essential nutrients, natural color, flavor, and acidity. The companies describe the collaboration as exclusive and say the brand is intended for school systems nationwide. Key details: - CeBev partnered with NewTree Fruit Company to launch grō, a de-sugared 100% juice brand for K-12 school meal programs. - New Tree's patented De-Sugaring technology removes naturally occurring sugars (fructose, sucrose, glucose) while preserving essential nutrients, natural color, flavor, and acidity. - The brand is presented as the first to offer reduced-sugar, 100% fruit juice boxes to school systems nationwide. - Products are set to become available through participating school meal programs beginning Spring 2026. Summary: If adopted by schools, the products are intended to lower the sugar content of juice offerings while keeping 100% fruit juice labeling and sensory qualities. Availability is planned through participating school meal programs in Spring 2026. Details about broader rollout or program participation were not included in the announcement.