Heineken to cut up to 6,000 jobs as beer sales fall

Heineken said it will cut up to 6,000 jobs after reporting lower beer sales and higher profit; the company plans a significant cost intervention over the next two years.

Heineken announced plans to reduce its workforce by up to 6,000 jobs as it adjusts its operating model. The company reported beer sales down and revenues lower in 2025, while profit increased to 1.9 billion euros. CEO Dolf van den Brink said the moves will be funded by stepped-up productivity and operating-model changes over the next two years. He also noted that digitization and AI are partly behind the changes, and he has announced he is stepping down from the role. Key facts: - The company said it will reduce up to 6,000 roles as part of a cost intervention. - Beer sales fell and revenues declined in 2025 while profit rose to 1.9 billion euros. - Heineken employs about 87,000 people worldwide and has a small corporate presence in Canada. - The CEO said the cost measures will take place over the next two years and mentioned digitization and AI as factors. Summary: Heineken has announced a workforce reduction alongside mixed 2025 financial results, reporting lower sales and revenues but higher profit. The company intends the cost intervention to run over the next two years as it reshapes its operating model; further details and timelines were not provided in the announcement.