Planet Fitness and BGC Canada team up for Pink Shirt Day fundraiser.

Planet Fitness is partnering with BGC Canada on a nationwide fundraiser from Feb. 16–27 that invites donations at clubs and online to support BGC Canada programs tied to the Judgement Free Generation initiative.

Planet Fitness is partnering with BGC Canada to mark Pink Shirt Day with a nationwide fundraiser aligned with Family Day celebrations. From Feb. 16 to Feb. 27, Planet Fitness clubs across Canada will invite members to donate at local front desks or online. Donations will support BGC Canada programs that provide safe, supportive spaces where youth can experience new opportunities, develop confidence and build positive relationships. The effort is presented under Planet Fitness' Judgement Free Generation initiative. Key details: - Partnership announced by Planet Fitness and BGC Canada to support communities during Pink Shirt Day. - Fundraiser runs Feb. 16–27 at Planet Fitness clubs across Canada and includes an online donation option. - Donations can be made in-club at the front desk or through the online giving channel. - Funds will support BGC Canada programs focused on youth development and safe, supportive spaces through the Judgement Free Generation initiative. - The campaign is aligned with Family Day activities and observances. Summary: The campaign brings together a national fitness brand and a youth charity to channel donations toward BGC Canada programs that aim to support young people. The fundraiser runs through Feb. 27; outcomes and any follow-up plans were not announced and are undetermined at this time.