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Casey House releases Big Fucking Deal, a short film examining stigma for people living with HIV
Summary
Casey House released Big Fucking Deal, a short film by Hubert Davis that examines how stigma compounds for people living with HIV; a hospital-commissioned study found 54% of Canadians say they do not feel they understand what it means to live with HIV today.
Content
Casey House has released Big Fucking Deal, a short film directed by Hubert Davis that explores how stigma affects people living with HIV. The film is part of the hospital's Smash Stigma campaign. Advances in medical science have made HIV medically manageable for many people. A study commissioned by Casey House found that 54% of Canadians say they do not feel they understand what it means to live with HIV today.
Key facts:
- Casey House released the short film Big Fucking Deal, directed by Hubert Davis, as part of its Smash Stigma campaign.
- The film depicts how stigma can intensify when an HIV diagnosis intersects with housing insecurity, substance use dependency, mental health challenges, and discrimination tied to identity.
- A Casey House–commissioned study reported that 54% of Canadians do not feel they understand what it means to live with HIV today.
- The announcement notes that decades of scientific advances have made HIV medically manageable for many people, while access to and continuity of care remain uneven.
Summary:
The film aims to raise awareness of intersecting barriers that affect people living with HIV and to support Casey House's ongoing Smash Stigma campaign. The announcement describes the film and cites the commissioned study but does not specify public screening or distribution plans. Undetermined at this time.
