Montreal tourism rose 7% in 2025 with more visitors from the Maritimes.

Montreal welcomed 11.8 million visitors in 2025, a 7.3% increase from 2024, led by a 10% rise in domestic travel and a 17% gain from Atlantic Canada.

Montreal's tourism industry recovered after an uncertain start to 2025 and finished the year with 11.8 million visitors, a 7.3 per cent increase over 2024. Tourisme Montréal's year-end report attributes the rise largely to a 10 per cent surge in domestic travel and a strong showing from Atlantic Canada. The organisation reported that an advertising campaign generated about 15 million views and that website traffic rose nearly 15 per cent. While U.S. visits declined, overseas markets grew modestly and total tourism spending held steady. Key figures: - 11.8 million visitors in 2025, up 7.3% from 2024. - Domestic travel increased by about 10%; visitors from Atlantic Canada rose 17%. - An advertising campaign drew roughly 15 million views and site traffic rose nearly 15%. - Total tourism spending remained at $5.8 billion, with food and accommodation making up nearly three-quarters of revenue. - Hotel capacity grew by 4%, and there were more than 90 days with occupancy above 80%. - U.S. visits fell about 5% while overseas markets grew 2%, led by a record 470,000 visitors from France. Summary: The increase restored visitor numbers after early-season uncertainty and kept total tourism spending stable at $5.8 billion. Tourisme Montréal reported a shorter average booking window of about 50 days. The organisation is looking ahead to 2026 events including the UCI Road World Championships in September and the Formula 1 Grand Prix in May.