Yaga sells out after Heated Rivalry star joins TV adaptation

Sales of Kat Sandler's play Yaga surged and several major retailers sold out after Crave announced Hudson Williams would appear in the TV adaptation; Playwrights Canada Press has ordered 1,000 copies for the next reprint.

Kat Sandler's play Yaga saw a sudden rise in demand this week after Crave announced that Heated Rivalry star Hudson Williams will appear in the show's TV adaptation. The announcement prompted sellouts at several online booksellers and a spike in direct sales at Playwrights Canada Press. The press has placed an unprecedented order of 1,000 copies for the next reprint, up from previous reprints of no more than 200 copies. Production on the stage-to-screen adaptation is under way and will also feature Carrie-Anne Moss, Noah Reid and Clark Backo. Known details: - Playwrights Canada Press reported selling 71 copies from its own website immediately after Crave announced the casting. - Retailers including Amazon, Indigo and Barnes & Noble showed Yaga as sold out online; Indigo placed an order for 200 copies after the casting news. - The original 2023 print run for Yaga was 626 copies; a typical Playwrights Canada Press initial run is about 400 books. - Approximately 80 percent of the recent sales have been e-books, and orders have come from countries such as Iceland, Hungary and Australia. - The TV adaptation is being produced by Front Street Pictures and Blink49 Studios with Sandler as showrunner, and no release date has been set. Summary: The casting announcement has driven an immediate increase in sales and prompted a larger reprint order by Playwrights Canada Press. Production of the adaptation is under way, but no release date has been set, so how long the sales surge will continue is undetermined at this time.