World Darts Championship alters branding after Ryan Searle highlights vision condition

Tournament sponsor blurred its logo and signage to reflect how Ryan Searle's Autosomal Dominant Optic Atrophy affects his vision, and Searle has been raising funds for the Cure ADOA Foundation.

Paddy Power blurred its branding at the World Darts Championship to illustrate the vision problems described by player Ryan Searle. Searle, 38, reached the tournament semi-finals. He has been diagnosed with Autosomal Dominant Optic Atrophy, a genetic condition that causes progressive sight loss and blurriness. He has also been raising money for the Cure ADOA Foundation. Key details: - The tournament sponsor blurred its logo on fans' '180 boards', on-stage tables and on digital signage at Alexandra Palace to demonstrate how Searle's vision can be impaired. - Ryan Searle is reported to have Autosomal Dominant Optic Atrophy, a condition that involves deterioration of the optic nerve and can cause blurred vision and difficulty recognising colours. - Searle has been raising funds for the Cure ADOA Foundation, and the sponsor has pledged to match donations raised so far. Summary: The visual changes are presented as a way to raise awareness of how Searle's condition can affect sight and to support ongoing fundraising for ADOA. Undetermined at this time.