CES 2026: Sony's keynote focused on the Afeela electric car

Sony centered its CES 2026 keynote on the Afeela electric vehicle and its software-led ecosystem, saying Afeela 1 is in production with deliveries to California expected later this year; the company described an 'Afeela Intelligent Drive' system that is currently at level 2+ and said it aims for higher autonomy in the future.

Sony's CES 2026 presentation focused on the Afeela electric vehicle and the company's vision of cars as part of its entertainment and software ecosystem. The company highlighted integrations with PlayStation and other Sony brands and discussed the vehicle's driver-assistance roadmap. Sony said Afeela 1 is now in production and that deliveries to California are expected later this year. The keynote ended with a new Afeela prototype that the company described as offering greater spatial flexibility and accessibility. Key details: - Sony described Afeela Intelligent Drive as a driver-assistance system currently rated at level 2+, and said it plans to pursue level 4+ capabilities in the future. - The company confirmed PlayStation Remote Play will be supported in the Afeela and showed themed touchscreen interfaces tied to Sony properties. - Sony announced an Afeela co-creation program for developers and creators to build apps, themes, sounds and other media for the car; the company said participants can be paid in cryptocurrency. - Sony said Afeela 1 is in production and expects to begin deliveries to customers in California later this year; the company indicated Arizona and Japan sales are planned for 2027. - Reuters reported that Sony Honda Mobility aims to deliver a model based on the Afeela prototype to U.S. customers as early as 2028 and that Afeela 1 was listed with a starting price of $89,900. Summary: Sony used its CES 2026 keynote to present the Afeela as a software- and entertainment-forward electric vehicle, emphasizing content integrations and a developer-focused platform alongside vehicle development. Deliveries of Afeela 1 are expected to begin in California later this year, with additional markets noted for 2027 and the company saying it aims to bring a prototype-based model to U.S. customers by 2028. Undetermined at this time.