Advance Auto Parts to launch new oil and fluids brand ARGOS in early 2026.

Advance Auto Parts announced ARGOS, a private-label oil and fluids brand to be sold exclusively at Advance and Carquest stores in the U.S., with rollout beginning in February and the full portfolio expected by May 2026.

Advance Auto Parts announced ARGOS, a new private-label oil and fluids brand that the company says will be sold exclusively at Advance and Carquest locations in the United States by early 2026. The company said the rollout begins in February with synthetic blend and full synthetic heavy-duty motor oil, followed by passenger car motor oil in early March and a complete portfolio by May. Advance described the brand as developed from customer surveys, market analysis and field testing with both do-it-yourself and professional customers. The launch was framed against a backdrop of an aging U.S. vehicle fleet and recent company financial pressures reported by third-party sources. Key points: - ARGOS is a private-label oil and fluids brand announced by Advance Auto Parts and will be exclusive to Advance and Carquest stores in the U.S. - Rollout schedule: February — synthetic blend and full synthetic heavy-duty motor oil; early March — passenger car motor oil; full portfolio (automatic transmission fluid, bulk fluids, gear oil, small engine oil, performance chemicals) expected by May. - The company said development included customer surveys, market analysis and field testing with DIY drivers and professional customers, and Bruce Starnes is cited on the initiative. - As of October 2025, Advance Auto Parts operated 4,297 stores and served 814 independently owned Carquest branded stores. - InvestingPro and company reporting noted a 5.36% revenue decline and negative free cash flow in the last twelve months, and analysts gave mixed responses after the company’s latest earnings report. - Advance Auto Parts appointed Ronald Gilbert as senior vice president of supply chain, replacing Stephen Szilagyi. Summary: Advance Auto Parts plans a staged rollout of ARGOS across its U.S. outlets through May 2026, starting with heavy-duty oils in February and expanding to a full product range by May. The company says the brand was formed from customer feedback and field testing. The announcement comes amid reported revenue and cash-flow pressures and mixed analyst reactions to recent results. The scheduled product launches are set to begin in February.