Democrats can win back the White House in 2028 by focusing on affordability and outreach

The article argues Democrats can reclaim the White House in 2028 by prioritizing affordability, broadening cultural outreach beyond the party base, and countering Republican policies the piece says have raised living costs.

By January 2029, the article notes, Donald Trump will have capped a nearly 14-year stretch at the center of U.S. politics even as his influence continues to shape both parties' strategies. The piece says Democrats have been forced to reassess after the 2024 election outcome and should refocus on what many voters say matters most: the rising cost of living. It argues that policy substance and a broader cultural outreach are both required. The article frames this reorientation as a path to regain support beyond the party's core. Key points: - By January 2029, Donald Trump will finish a nearly 14-year stretch at the center of U.S. politics, according to the article. - The article argues Democrats should prioritize affordability, broaden their cultural appeal, and reconnect with disaffected voters beyond their base. - It reports that tariffs and a major bill described in the piece are raising prices for everyday goods and that the bill gives the top 1% substantial tax breaks while cutting programs such as Medicaid and SNAP. - The piece cites research on media habits, saying more than one-third of Americans identify as news avoiders and that 40% of those who consume news are primarily digital media consumers. - The article highlights potential opportunities in swing states, noting that it reports over half a million people in North Carolina could lose coverage and that repealed clean energy investments in Georgia could cost nearly 40,000 jobs. Summary: The article contends that focusing on affordability and reaching voters where they get information could help Democrats make electoral gains in 2028, especially in swing states affected by policy changes. It presents a two-part challenge of policy proposals and style or outreach adjustments that the party would need to pursue in the run-up to the 2028 election.