TikTok expands live World Cup coverage under FIFA deal

FIFA has agreed to let TikTok broadcast clips, select press conferences and training sessions through the end of 2026, and TikTok will be able to live‑stream parts of matches at the 2026 World Cup hosted by the US, Canada and Mexico.

TikTok will carry clips and select live coverage from the 2026 FIFA World Cup after agreeing a deal with FIFA. The arrangement runs until the end of 2026 and includes access for content creators to some press conferences and training sessions. FIFA said the collaboration will bring more fans closer to the action. The announcement comes weeks after TikTok reached an agreement that allows it to continue operating in the United States following earlier threats of a ban. Key points: - The deal runs until the end of 2026 and covers clips from the 2026 FIFA World Cup. - Content creators will be given access to select press conferences and training sessions. - TikTok will be able to live-stream parts of matches at the 2026 tournament. - The 2026 World Cup is hosted by the US, Canada and Mexico and runs from June 11 to July 19 with a 48-team format. - The announcement followed a recent US arrangement allowing TikTok to continue operating after prior national security and privacy concerns were raised; those concerns have been denied by the company. Summary: The agreement extends TikTok's role in broadcasting World Cup content and provides new access for creators during the tournament. The deal is in force through the end of 2026 and covers the June–July World Cup schedule. Undetermined at this time whether similar rights will be arranged after 2026.