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Jewellery maker Pandora says North America slowdown lowers 2025 sales growth
Summary
Pandora revised its 2025 organic sales growth to 6% from a prior 7–8% guidance, citing weak consumer sentiment in North America late in the year; it expects about 7.8 billion Danish crowns in operating profit and will publish full fourth-quarter results on February 5, 2026.
Content
Pandora issued a preliminary reading on Jan. 9 saying its full-year 2025 organic sales growth is now expected at 6%, below prior guidance of 7–8%, and attributed the downgrade to weak consumer sentiment in North America in November and December. The company said gross margins and cost discipline helped offset external headwinds and reiterated an operating margin around 24% with an expected operating profit of about 7.8 billion Danish crowns. Shares fell after the announcement, and Pandora will publish its complete fourth-quarter results and present strategic priorities for 2026 in February.
Key details:
- Pandora now expects full-year 2025 organic sales growth of 6%, down from prior guidance of 7–8%.
- The company expects full-year operating profit of around 7.8 billion Danish crowns and an operating margin of about 24%.
- Pandora reported weaker-than-expected trading in North America in November and December, citing lower store traffic and weak consumer sentiment.
- Shares were reported down about 5.7% at 1133 GMT after the preliminary update.
- The company will publish its full fourth-quarter earnings on February 5, 2026 and will present 2026 strategic priorities in February, including plans to reduce commodity exposure.
Summary:
Pandora's preliminary update narrows its 2025 growth outlook and points to regional weakness in North America while maintaining profit-margin guidance. The next scheduled reporting step is the full fourth-quarter results on February 5, 2026, followed by a strategic presentation in February.
