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Big Bash League momentum grows but its future remains uncertain
Summary
The Big Bash League has seen rising crowds — including a single-day attendance record of 105,767 — while Cricket Australia is pressing state bodies to consider private investment as it seeks to compete with other global T20 leagues.
Content
The Big Bash League is showing renewed momentum with strong crowds and rising television audiences. On a recent day the competition set a single-day attendance record of 105,767 across matches in Melbourne and Perth. Cricket Australia is pushing state bodies and the players' association to consider opening the eight BBL sides to private investment to help the league compete with other T20 competitions. The season is also drawing notable overseas players and the return of Ashes winners is increasing public interest.
Key developments:
- A single-day attendance record of 105,767 was reported, with 68,124 at the MCG and almost 38,000 in Perth.
- Television audiences improved, with matches averaging over 1 million viewers across free-to-air and subscription platforms on four consecutive nights, aided by the Ashes lead-in.
- Cricket Australia is seeking approval from state bodies and the players' association to allow private investment in BBL franchises, and talks with the states will continue in coming weeks.
- Officials say the proposal raises questions about how private money would be distributed and how the BBL would sit alongside Test cricket in the Australian summer.
- Overseas players have boosted interest: Sam Curran joined the Sydney Sixers after captaining the Desert Vipers, Babar Azam attracted local attention, and Ravi Ashwin signed with the Sydney Thunder but withdrew injured.
- All but one BBL side remain in contention for finals as the regular season nears its end.
Summary:
The recent crowds and stronger broadcast numbers have given the BBL visible momentum that supports Cricket Australia's push to open the competition to private investment. Important details about how investment would be structured and how it would affect the domestic calendar and overseas player allocation remain unresolved. Meetings between Cricket Australia and the state bodies will continue in the coming weeks.
