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Luke Littler secures reported £20m deal days after buying parents a mansion
Summary
World No 1 Luke Littler has signed a reported £20million, 10‑year agreement with Target Darts, announced days after he bought a five‑bedroom house near Warrington for his parents.
Content
World No 1 Luke Littler has signed a reported £20million agreement with Target Darts. The announcement came days after he bought a five‑bedroom house on the outskirts of Warrington that is understood to be for his parents. The 18‑year‑old won a second consecutive World Darts Championship last week, beating Gian van Veen 7–1. Some have described the agreement as the sport's biggest commercial deal.
Key details:
- Reports from the Press Association say the agreement is worth about £20million over the next decade and can include potential earnings, bonuses and a share of product sales.
- Littler is 18, is ranked World No 1, and won his second consecutive World Darts Championship with a 7–1 victory over Gian van Veen.
- The property is described as a five‑bedroom, corner‑plot home near Warrington with features reported as a hot tub, solar panels and a large open‑plan kitchen; it is understood to be for his mother and father.
- Target Darts' chairman Garry Plummer said the company first sponsored Littler after his father approached them when he was 12, and Target reported Littler bought AirPods for every staff member after his recent win.
- Littler has earned more than £2million in prize money over two years on the professional circuit, and his pre-win net worth was estimated at around £6.5million.
Summary:
The agreement establishes a long‑term commercial relationship between Littler and Target Darts and follows his recent property purchase for his parents. Undetermined at this time.
