Fitbit has one last shot at relevance in 2026

Google, which acquired Fitbit in 2021, confirmed in October 2025 that it will release new Fitbit hardware in 2026; the article notes Fitbit's last major device updates were in 2022–2023.

Fitbit's path forward has been uncertain since Google bought the company in 2021. The brand's most recent full updates were released in 2022 and 2023, while a children-focused model appeared in 2024 for the US market. Google has integrated Fitbit-branded software into its Pixel Watch lineup, and company statements about Fitbit's hardware plans have evolved. In October 2025 Google announced it will release new Fitbit hardware in 2026. Known details: - Google acquired Fitbit in 2021. - The current Fitbit range discussed in the article includes the Inspire 3, Versa 4 and Sense 2 (released in 2022) and the Charge 6 (released in 2023); the Fitbit Ace LTE for children was released in 2024 for the US market only. - The article reports that Google uses Fitbit-branded software to power fitness features on the Pixel Watch. - A Google spokesperson had said in 2024 there would never be another Fitbit-branded smartwatch, but in October 2025 Google confirmed new Fitbit hardware for 2026. - The author describes a personal preference for Fitbit's simpler, slim trackers and notes the Charge 6 can last about six days on a charge, compared with major smartwatches mentioned in the piece. Summary: Google's October 2025 announcement reintroduces Fitbit hardware as a distinct item on the company's product roadmap for 2026, after several years with few Fitbit hardware updates. The article frames Fitbit as a brand valued for simple trackers and long battery life, and it highlights that earlier company statements suggested Fitbit-branded smartwatches were ending. Details about the new 2026 devices, their exact form or global availability were not provided. Undetermined at this time.