Where in the UK the average home seller gained most in 2025

Analysis by Hamptons finds 14.8% of London sellers in 2025 sold for less than they paid, the highest share in the study, while the average seller across England and Wales made a cash gain of £91,260 (41.0%) over about nine years of ownership.

Analysis by Hamptons shows London has overtaken the North East as the region with the highest share of sellers who sold for less than they paid. The firm matched Land Registry "price paid" data for homes sold in 2025 with their previous purchase prices over a 20-year window to build a like-for-like series. Historically the North East recorded the largest share of loss-making sales, but recent price rises across northern regions have strengthened returns there. The report also finds the typical seller across England and Wales sold for £91,260 more than they paid. Key figures: - 14.8% of London sellers in 2025 sold for less than they originally paid, the highest share in Hamptons' study. - The national share of sellers getting back less than they paid was 8.7% in 2025. - The average seller across England and Wales achieved a cash gain of £91,260, a 41.0% increase over a typical nine-year ownership period. - The average London seller still recorded a £172,510 (44.6%) uplift versus their purchase price, with much of that coming from earlier price growth. - The North West saw an average increase of 45.4%; the North East's share of loss-making sales fell to 13.9% in 2025 from a high of about 29.9% in 2019. Summary: Regional price patterns have shifted, with stronger recent growth in parts of the North improving seller returns while London shows a higher proportion of loss-making sales, driven in part by flat owners. Hamptons notes this change could make trading up more challenging for some London sellers and that national gains may moderate as house price growth slows. Undetermined at this time.