Sephora UK to open first store on island of Ireland in Belfast

Sephora UK will open its first store on the island of Ireland at Victoria Square in Belfast on February 12, marking the retailer's 13th outlet in the UK.

Sephora UK has announced it will open its first store on the island of Ireland next month in Belfast's Victoria Square. The move follows public signs and speculation at the site last year. The company describes the site as a 2,550-square-foot "beauty playground" in the city's main shopping district. Sephora UK said the Belfast opening will be part of its continuing UK expansion after several 2025 openings. Key details: - Opening date: February 12, at the Victoria Square shopping complex in Belfast. - Store size and position: A 2,550-square-foot location described as a central retail space in Belfast's main shopping district. - Network context: This will be Sephora UK's 13th store in the UK and its first on the island of Ireland. - Brands and range: The store will bring several internet-viral and prestige brands to the island of Ireland for the first time, including rhode, Haus Labs, Makeup By Mario, Merit Beauty, INNBeauty Project, Tower 28, and other lines such as Tatcha, Glossier, Glow Recipe, Rare Beauty, Sol De Janeiro and Kosas. - Expansion plans and recent openings: Sephora UK opened five new UK stores in 2025 and has said it aims to reach 20 UK store locations by the end of 2026, with Cabot Circus in Bristol noted as the next planned opening. Summary: The Belfast store will introduce a range of brands to the island of Ireland and represents Sephora UK's first presence in Northern Ireland. The company has set a target of 20 UK locations by the end of 2026 and named a Bristol site as the next planned opening, while local managers described the arrival as a milestone for Victoria Square.