Fanatics expands into entertainment with Olympic film and Tom Brady project

Fanatics has launched Fanatics Studios to produce and distribute sports-focused films and series, with initial projects that include the official LA28 Olympic film and a multipart documentary about Tom Brady.

Fanatics has launched Fanatics Studios, a new content arm to produce and distribute sports-focused films, series and event specials. The move expands the company beyond merchandise and collectibles and aligns media projects with its existing sports platform. Initial projects announced include the official LA28 Olympic film and a multipart documentary following Tom Brady. The company also named Michael Ratner as CEO of Fanatics Studios and said it would partner with ESPN, WWE, MLB and Fox Sports. Key facts: - Fanatics Studios will independently create, finance, produce and distribute feature films, documentaries, unscripted originals, live event specials and premium digital series. - Early projects include the official film for the LA28 Olympic Games and a multipart Tom Brady documentary called "One More Drive." - Fanatics announced it will join ESPN as a producer of the 2026 ESPY Awards and has partnerships with WWE, MLB and Fox Sports. - Michael Rubin, Fanatics founder, said the studio complements the company’s existing businesses; Michael Ratner and his OBB Media will lead the studio, with Ratner serving as CEO while continuing other OBB operations. - Fanatics noted live events are part of its platform, including Fanatics Fest scheduled for July 16-19 in New York. - "One More Drive" will follow Brady as he prepares for the Fanatics Flag Football Classic and as flag football moves toward its Olympic debut in 2028. Summary: The addition of Fanatics Studios creates a media and content arm alongside Fanatics' apparel, collectibles, betting and live events, and company statements position the studio to bring sports and pop culture projects to fans. The studio held a launch event in Los Angeles and listed several early productions and partner arrangements. Undetermined at this time.