Disney names Asad Ayaz chief marketing officer to lead company-wide marketing

Disney appointed Asad Ayaz as chief marketing officer to lead a new company-wide marketing organization, and he will continue in his role as chief brand officer.

Disney has appointed Asad Ayaz as its chief marketing officer to oversee a newly created company-wide marketing organization. The role aims to bring greater coordination across the company's theme parks, film and television studios, and consumer products. CEO Bob Iger said the position is intended to ensure brand consistency and improve how customers interact with Disney offerings. Ayaz, a 20-year Disney veteran, will keep his title as chief brand officer and retains his prior responsibilities in studio and streaming marketing. Key details: - Asad Ayaz was named chief marketing officer for Walt Disney to lead a company-wide marketing group. - The new role is described as centralizing marketing across theme parks, film and television studios, and consumer products. - Disney CEO Bob Iger said the role should ensure brand consistency and smoother customer interactions. - Ayaz will continue to serve as chief brand officer in addition to the new CMO title. - He has been with Disney for about 20 years and previously served as president of marketing for Walt Disney Studios. - Ayaz led marketing for major film and streaming campaigns, including work on Black Panther, Avatar: The Way of Water, Frozen 2, The Mandalorian, Andor, and the Disney+ release of Taylor Swift | The Eras Tour (Taylor's Version). Summary: The appointment centralizes marketing oversight and expands Ayaz's responsibilities across Disney's businesses. Undetermined at this time.