Supermarket wines recommended by sommeliers and experts

Sommeliers, wine consultants and influencers have highlighted standout supermarket wines, and say social media and supermarket investment in wine buying have expanded variety and quality on shelves.

Supermarket shelves now feature a wider range of wines at accessible prices, and industry experts have been asked to identify notable bottles. Social media accounts and influencers have helped raise awareness of particular labels. Supermarkets have responded by investing in wine buyers and partnerships with producers. A mix of sommeliers, wine consultants and critics contributed recommendations for popular supermarket wines. What is known: - Social media, especially TikTok accounts such as @Partnerinwineuk (Lucy Hitchcock), has driven demand for certain supermarket bottles and helped them sell out. - Industry voices say supermarkets have increased investment in wine buyers and supplier relationships, lifting the standard and variety available. - Sommeliers including Sinead Murdoch and consultants such as Libby Brodie report that supermarket ranges are attracting more discerning drinkers. - The article cites popular supermarket examples, including La Vieille Ferme rosé, Aldi’s award-winning sauvignon blanc and Asda’s Screaming Devil. - The author compiled recommendations by consulting sommeliers, qualified wine consultants, critics and social media wine influencers. Summary: Supermarket competition and social media exposure have helped broaden access to affordable, higher-quality wines and brought attention to particular bottles. Undetermined at this time.