UK supermarkets roll out 'Jab-uary' ranges for shoppers on weight‑loss drugs

The article says major UK supermarkets including M&S, Morrisons, Ocado, Asda and the Co‑op are introducing smaller, higher‑protein and 'GLP‑1‑friendly' products aimed at people using weight‑loss injections; market research cited in the piece estimates about 6% of UK adults are taking these drugs.

Supermarkets are introducing new product ranges aimed at people using GLP‑1 weight‑loss injections, a trend the article describes as 'Jab‑uary'. The piece notes that Marks & Spencer, Morrisons, Asda, Ocado and the Co‑op have rolled out smaller portions, higher‑protein items and so‑called nutrient‑dense meals or mini meals. Retailers report stronger demand for protein‑rich staples and supplements, and some have created dedicated online sections for weight‑management products. Market researchers cited in the article estimate around 6% of UK adults are taking GLP‑1 drugs, and some retailers say they are monitoring the effect on shopping patterns. Key points: - The article mentions Ocado has a virtual "weight management" aisle with a curated range of GLP‑1‑friendly products, citing examples from 100g steaks to a powdered greens supplement priced at £107 a pack. - M&S's "Nutrient Dense" range and the Co‑op's 250g–280g mini meals are highlighted as products positioned for customers reducing food intake, with M&S meals priced around £7 and some mini meals about £3.50. - The article reports supermarkets are seeing more interest in protein, fresh food and fibre; Greggs and Sainsbury's executives are quoted noting shifts toward smaller portions and healthier choices. - Market figures in the piece show total UK grocery sales rose 2.5% in value over a recent four‑week period while volume fell 0.2% (NielsenIQ), and a 2024 Cornell University study is cited saying households with a GLP‑1 user cut grocery spend by 5.3% within six months (8.2% for higher‑income households). - Pricing concerns are raised: the article cites a consultant's comparison showing some GLP‑1‑friendly ready meals can carry a higher price per 100g (about a 35% premium in one example), and some retailers have avoided explicit GLP‑1 labelling on packs to limit stigma. Summary: The reported shift has led multiple retailers to add smaller, nutrient‑focused products and to monitor changing buying patterns, with some firms already noting effects on portion sizes and product mix. The article also highlights uncertainty about consumer acceptance, price per weight and whether new SKUs are needed beyond eating smaller servings of existing products. Undetermined at this time.