Fibremaxxing trend highlights benefits of eating more fibre

The social media trend called “fibremaxxing” has attracted more than 150 million views on TikTok, while NHS guidance recommends adults eat 30g of fibre a day and most people in the UK currently consume far less.

Many social posts and videos encouraging higher fibre intake have appeared recently, following a period when protein-focused eating was prominent. TikTok content tagged #fibremaxxing and #fibermaxxing has been viewed more than 150 million times, and clips showing chia seeds and pulses are widespread. The NHS recommends adults aim for 30g of fibre a day, but average intake in the UK is about 16.4g, and 96% of adults do not meet the recommendation. Nutritionists and researchers quoted in the coverage say the attention on fibre reflects growing interest in gut health and broader well‑being. Key facts: - Social media interest: posts tagged #fibremaxxing/#fibermaxxing have over 150 million views on TikTok. - UK intake gap: the NHS recommends 30g of fibre daily, while average consumption is around 16.4g and 96% of adults do not reach the guideline. - Gender note: the report states women generally eat less fibre than men. - Expert views: nutritionists describe the trend as a positive shift toward awareness of gut health. - Health evidence: Professor Kevin Whelan of King’s College London is cited saying higher fibre intake is linked to longer life and lower rates of cardiovascular disease, some cancers, and diabetes, and that some studies suggest benefits for mental health. Summary: The story describes rising public interest in fibre driven by social media and notes a substantial gap between recommended and actual fibre intake in the UK. Undetermined at this time.