Sega marks Puyo Puyo's 35th with new artwork and livestream

Sega has begun Puyo Puyo's 35th anniversary under the Dairensa! project, sharing new artwork and a teaser site that points to a livestream on 1 February; Japan-focused pop-up stores and collaboration events are planned through March.

Sega has started public celebrations for Puyo Puyo's 35th anniversary under the Dairensa! project. The publisher has released new anniversary artwork and launched a teaser website that points to a 1 February anniversary livestream. The livestream is reported to include news updates for the mobile RPG Puyo Puyo!! Quest. Several Japan-focused events and retail activities have also been announced. Key points: - Sega launched the Dairensa! project to mark Puyo Puyo's 35th anniversary and shared new artwork. - A teaser website points to a Puyo Puyo 35th anniversary livestream on 1 February; the stream is said to include updates for Puyo Puyo!! Quest and there is currently no clear indication of new game announcements. - Japan-focused pop-up stores are scheduled: Yokohama's Marui City (4–28 February), Kiddy Land Osaka Umeda (7 February–15 March), and Tokyo's Annivroad (5–22 March). - Sonic and Puyo Puyo collaboration events will take place at Osaka's Hankyu Sanban-gai in February and March, and a Sonic & Puyo Puyo 35th Anniversary lottery will appear in Japanese stores. - Sega also has other series reaching milestone anniversaries in 2026, including Sonic, Nights, and Sakura Wars. Summary: Sega has begun a series of anniversary activities for Puyo Puyo, combining digital releases and in-person events mainly focused in Japan. A livestream on 1 February is scheduled and will include updates for the mobile game; whether additional announcements will follow is undetermined at this time.