Aldi to give weekly £100 vouchers to new parents in 2026

Aldi has relaunched its Mamia New Parent Fund for 2026, offering one family a £100 Aldi voucher each week; new parents enter by emailing a receipt showing a recent Mamia purchase.

Aldi has relaunched its Mamia New Parent Fund for 2026 and will award a £100 voucher to one family each week next year. The move follows strong demand for the scheme in its first year and is presented as a way to help with the rising cost of baby essentials. Vouchers can be used on items such as nappies, wipes, baby food and toiletries. Aldi said the fund aims to give families a helping hand at a time when household budgets are under pressure. Key details: - The Mamia New Parent Fund returns for a second year and will award one family a £100 Aldi voucher every week in 2026. - A total of £5,200 will be distributed across the year and vouchers are redeemable in any UK Aldi store. - Entry requires emailing Aldi with a receipt showing a recent Mamia purchase. - Aldi reported thousands of applicants to last year’s fund and shared data saying switching to Mamia nappies could save parents up to £380 in a baby’s first year. - Julie Ashfield, Aldi UK’s Chief Commercial Officer, said the fund is intended to help with unexpected financial challenges after the arrival of a baby. - The retailer was recently named Supermarket of the Year by Mother & Baby. Summary: The programme provides weekly vouchers intended to reduce some short-term costs for new parents. Winners will be selected weekly from emailed entries that include a Mamia receipt, with selections taking place throughout 2026.